Kribi Coffee Webinar Recap
We’re is crafting a better way to love your favorite morning beverage - by utilizing our patented air-roasting technology.
Recently, our CEO Jacques E. Shalo and the Kribi team hosted a live investor webinar to answer questions from investors about the efficiency of Kribi Coffee's global social mission of achieving fair trade collaboration, community outreach, and environmental sustainability. For those who couldn’t attend, a full webinar recording is available here. Continue reading to catch some key webinar highlights!
Grounds for Change
The coffee market is a large and global industry, with coffee being one of the most widely consumed beverages in the world. As a result of market competition, price volatility, and climatic conditions, small farmers face a great deal of difficulty.
There has been significant marginalization of the coffee farming sector. The farmers have been squeezed down with lower margins, and they are one of the groups that are not making much money.
Our very own CEO, Jacques E. Shalo, was born and raised on a coffee farm in Cameroon, and he saw firsthand the existing inequities and how deeply the farmers’ lives were impacted. A large part of this can be attributed to the value chain, from the farmers to the traders to the shippers to the roasters and then to the retailers, where it is evident that roasters enjoy the lion's share of the wealth.
To resolve this issue, Shalo decided to invest in Kribi Coffee by bringing together a number of farmers from the country of Cameroon from whom we procure green coffee. We have consolidated our farmers and are sourcing green beans directly from them, as opposed to sourcing through third-party distributors and manufacturers.
Invest In Environmental
and Social Impact
We at Kribi Coffee have made it our mission to produce and trade coffee in a way that is environmentally and socially responsible. Our coffee production involves practices that preserve the environment and protect the rights and well-being of coffee farmers and our communities. Watch the full recap here.
Join us as we aim to minimize negative impacts on the environment, support the economic viability of coffee farmers and our communities, and promote the well-being of coffee farm workers.